4 Analytics you Should Look for in Your Digital Marketing Campaign

The internet has greatly affected our lives in the past decades. It has changed the way we do business, shop and search for things and information. Designing a digital marketing campaign is vital to a company’s success. But it is also important to track your progress. Theses are the four analytics that you should look for to make your digital marketing campaign a successful one.

Find out where most number of audiences exists

By finding the location of the bulk audience, you will be able to deliver your message to a large number of prospective customers in a very short time. It is cost effective as well.

Find out most activity time

For a successful digital marketing campaign, it is necessary that your audience gets the message at the right time. For example, if you send an email at a wrong time, it might get lost in the bulk of emails that a person receives. You should find out when your audience will be most likely online to check emails or search for things.

Website engagement

You should find out about how many unique visitors you get every day to your site. You should also find out how many people come back to your site, how much time they spent there, which pages in your site they visit most, etc.

Social media interactions

You should have a social media presence in order to remain competitive. You must keep track of social media interactions. This plays an important role in spreading the word about your marketing campaign.

Keeping track of this analytics will help you to develop your digital marketing campaign and modify it if necessary. You should always focus on these indicators try to make your campaign better.


3 Tips to Rank Your Website High on Search Engines

Whenever you search for something, thousands of pages come up in the search engine results pages. Without proper tactics and optimization, your website may end up on the 10th or 20th page which readers may never view. Here are some tips that can help to rank your site high on search engine results pages.

Provide quality content regularly

People look for quality information. So, if your website can provide quality content then your site will be ranked higher by the search engines. Your site traffic will increase and will improve the authority of your site. You must find out a good keyword phrase for each page.

The phrase must be something most readers will use to search for a particular item. This will increase the chance of your website being shown in the first few pages of the search engine results. You should also make sure to update your content regularly so that your website looks fresh.

Focus on metadata

Metadata is the description you place between the <head> tags of your website. You should never leave the title metadata, description metadata, and keyword metadata blank. You should focus on writing a good metadata. It should be concise and appealing so that people get motivated to visit your site by reading it.

Create backlinks

Creating backlinks is very important for ranking your site higher by the search engines. The more backlinks you have, the more search engines believe that other sites like your website, so they rank your site higher. You should try to have authority links to your site.

The algorithm of search engines changes very often. You should always follow the latest trends of search engine optimization to stay up to date. You should use the mentioned tips to rank your website higher and increase its visibility.

5 Reasons Why email Marketing is an Effective Digital Marketing Tool

Email marketing is one of the oldest forms of a digital marketing campaign, yet it is one of the most effective tools today. Though there are many new digital marketing tools available, businesses cannot ignore the benefits of email marketing. Here are the reasons why email marketing is so effective even today.

You can reach mobile customers easily

The use of mobile devices has increased. A majority of people now access their emails using mobile devices. So, you can reach a lot of customers through email marketing now.

It is affordable

Email marketing is very cost effective. You can reach a large number of potential customers with a very small budget. It is a better choice than other digital marketing campaigns in terms of budget.

You can market your products timely

Through email marketing, you can send customers a special discount on their birthday or you can let them know about the seasonal offers. You can inform them about holiday discounts or end of year sale.

It helps to build relationships

Using email marketing you can develop a strong relationship with your customers. You can collect a lot of information about them and use these to provide effective and personalized offers. People like customization; you can send customized emails to prospective customers and offer them things that they are looking for.

It is measurable

Email marketing is measurable. You can find out how many people have opened your email and how many of them have actually clicked on the link you have provided. This helps you to develop your email marketing strategy.

Email marketing campaigns are very easy to setup. You can also use this campaign along with your social media campaign. Email marketing will be an important digital marketing tool in future also.