The internet has greatly affected our lives in the past decades. It has changed the way we do business, shop and search for things and information. Designing a digital marketing campaign is vital to a company’s success. But it is also important to track your progress. Theses are the four analytics that you should look for to make your digital marketing campaign a successful one.
Find out where most number of audiences exists
By finding the location of the bulk audience, you will be able to deliver your message to a large number of prospective customers in a very short time. It is cost effective as well.
Find out most activity time
For a successful digital marketing campaign, it is necessary that your audience gets the message at the right time. For example, if you send an email at a wrong time, it might get lost in the bulk of emails that a person receives. You should find out when your audience will be most likely online to check emails or search for things.
You should find out about how many unique visitors you get every day to your site. You should also find out how many people come back to your site, how much time they spent there, which pages in your site they visit most, etc.
Social media interactions
You should have a social media presence in order to remain competitive. You must keep track of social media interactions. This plays an important role in spreading the word about your marketing campaign.
Keeping track of this analytics will help you to develop your digital marketing campaign and modify it if necessary. You should always focus on these indicators try to make your campaign better.